What I mean is the web you present contains, like the nervous sweat you sport when you swear you’re fine, a truth greater than you intend. Like all presentation, what we do on the web involves a degree of (increasingly crippling) self-consciousness, and it is only through pre-self-deprecation that we can get past the points we missed, the jokes we lost, our flat-footed delivery, our—TOPIC. What I mean is, though it is true you can, in truth, not tell anything about someone’s life from her Amazon reviews (One 2!!!) you can tell a great deal from her unconscious clues. Is she maniacally liking and commenting on everything on your page? Has she set the photos of her baby shower private? Does he delete Tweets that are not favorited in good time? Does NO PICTURE OF HIM EXIST ON THE WEB?