What is vitiated in this project of criticism right now is the consumerization of everything. Everything is should I get it? Should I click? Should I not click? That’s not the point of criticism. That’s the point of the shopping channel. I’m not trying to persuade someone to go see a movie or to read a book. I’m talking to someone who is interested in that book about what I thought about it. So it’s very subjective and yet it has to ultimately have a wider appeal than just the subject. It’s very much like being a good judge in the legal sense. You bring a lifetime of experience and in the end it’s very specific to the case.